top_2_1.jpg top_2_2.jpg
Non-discursive Rhetoric
Image and Affect in Multimodal Composition
Non-discursive Rhetoric
Click on image to enlarge

Joddy Murray - Author
Price: $95.00 
Hardcover - 242 pages
Release Date: January 2009
ISBN13: 978-0-7914-7675-8

Price: $32.95 
Paperback - 242 pages
Release Date: January 2010
ISBN13: 978-0-7914-7676-5

Available as a Google eBook
for other eReaders and tablet devices.
Click icon below...

Available as a Kindle Edition.
Click icon below...

Summary Read First Chapter image missing

Examines the role of image and affect in teaching with new digital technologies and multimedia composition.

Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition.

Joddy Murray is Associate Professor of Rhetoric and New Media at Texas Christian University.

Bookmark and Share

Table of Contents

List of Figures


Connections to Langer
Connections to Neuroscience
Connections to Multimodal Texts

1. Non-Discursive Symbolization

Langerian Symbolization
Language as both Discursive and Non-Discursive
Language as both Individual and Social
Language Failure and Ambiguity as Important to Writing
Language is Closely Tied to Image and Consciousness
Non-Discursive Symbolization, the Ineffable, and Invention

2. Non-Discursive Symbolization, Image, and New Media

Visual Literacy and Pedagogy
Technical Communications and Digital Literacy
Cultural Studies and the Image
Image as Non-Discursive Symbolization

3. Affect and Image—Neuroscience and Symbolization

Affective Domain in Composition and Rhetoric
Body/Mind and Logical/Emotional: Overcoming
False Dichotomies
Neuroscience, Image, and Affect
Neuroscience, Consciousness and Symbolization
Theories of Will
The Role of Consciousness and Will in the Non-Discursive

4. Non-Discursive Textual Production and Multimedia

Writing Theory/Invention Theory
Non-Discursive Theory of Writing
A Non-Discursive to Discursive Composing Model
Image Consumption, Production, & Distribution

5. Composing Multimodality

The Rhetorical Image
Values of Multimodality
Cinematic Rhetoric
Assessing Multimodality

Works Cited

Related Subjects

Related Titles

Publishing in Rhetoric and Composition
Publishing in Rhetoric and Composition
A Theory of Phrase Markers and the Extended Base
A Theory of Phrase Markers and the Extended Base
Measured Meals
Measured Meals
Informal Lectures on Formal Semantics
Informal Lectures on Formal Semantics
A Shared Authority
A Shared Authority
The Resistant Writer
The Resistant Writer
Dramas of Solitude
Dramas of Solitude
How the Gene Got Its Groove
How the Gene Got Its Groove
The Realms of Rhetoric
The Realms of Rhetoric
A Woman's Place
A Woman's Place