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A New Beginning
A Textual Frame Analysis of the Political Campaign Film
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N/A
Hardcover - 154 pages |
| Release Date: July 1991 |
ISBN10: 0-7914-0608-3
ISBN13: 978-0-7914-0608-3
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Price: $31.95
Paperback - 154 pages |
| Release Date: July 1991 |
ISBN10: 0-7914-0609-1
ISBN13: 978-0-7914-0609-0
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| Summary |
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This book is a postmodern analysis of Ronald Reagan's 1984 film, A New Beginning, which marked the coming-of-age of the televisual political campaign film. The film was a landmark in the art of political filmmaking. Its thesis proclaimed a resurgence of American pride, patriotism, and prosperity under the leadership of Ronald Reagan. A New Beginning was unprecedented for a number of reasons: it replaced the traditional nominating speech for the candidate at the Republican National Convention; its form was a hybrid documentary and advertisement; it illustrated the use of televisual rebirth rhetoric to gain public support for a political ideology; and, most importantly, the masterful project documented a shift from verbal to visual rhetoric in American presidential campaigning.
The author examines the film as a cultural text and as an effective political tool. Framing, ideology, myth, and visual cliche are analytic tools used to deconstruct the film; the method combines rhetorical theory with communication theory and semiotically-based theories of film and television. Morreale gives insight into the increasingly prevalent use of television to create a political reality.
Joanne Morreale is Assistant Professor of Speech Communication at Northeastern University.
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Table of Contents
Acknowledgments
Introduction
1. Political Campaign Films
2. Framing a Rebirth
3. Ronald Reagan and the Conservative Movement
4. Mythic Rhetoric in A New Beginning
5. Rebirth of Myth in A New Beginning
6. The Artful Use of Visual Cliché
7. Critically Reframing A New Beginning
8. Methodological Implications
Appendix
Notes
Selected Bibliography
Index
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| Related Subjects
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22857/24174(//)
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