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51 Results Found For: Mass Media
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Situating Selves
Situating Selves (February 1996)
The Communication of Social Identities in American Scenes
Donal Carbaugh - Author

Provides a communication theory of identity. Shows how listening to communication in cultural scenes can help reveal how deeply identity is situated in various communicative practices.

"This is a mature voice of an accomplished scholar at its best: well informed, empirically grounded, open-minded, probing, and jumping between specifics and larger questions of general importance. I like the diversity of 'scenes' combined with th...(Read More)
 
 
Watershed Research Traditions in Human Communication Theory
Watershed Research Traditions in Human Communication Theory (August 1995)
Donald P. Cushman - Editor
Branislav Kovacic - Editor

Focuses on and presents watershed research traditions in human communication (interpersonal, organizational, and mass communication).

"This book's unique contribution is that each communication theory presented for discussion is examined at three levels--philosophical, theoretical, and practical. The approach has made it possible for the authors to reveal some of the hidden dimensions of each theory examined. It's going ...(Read More)
 
 
Presidential Campaign Discourse
Presidential Campaign Discourse (August 1995)
Strategic Communication Problems
Kathleen E. Kendall - Editor

Focuses on strategies for solving communication problems in presidential campaigns.
"This fresh and different book brings current approaches in political communication to bear on the most recent election in a way that makes the field of political communication accessable to non-specialized readers. Kendall not only provides a variety of very insightful analyses of the 1992 election that will certainly enhance the understanding of that ca...(Read More)
 
 
Critical Issues in Electronic Media
Critical Issues in Electronic Media (May 1995)
Simon Penny - Editor

This book offers new critical perspectives on the practice of electronic media art, a field that has sparse critical and theoretical literature. It addresses the relationship between technological change and cultural change and between contemporary theory and contemporary technology.

Critical Issues in Electronic Media is an interdisciplinary sourcebook that offers new critical perspectives directly related to, or...(Read More)
 
 
The Influentials
The Influentials (October 1994)
People Who Influence People
Gabriel Weimann - Author

"I know of no book in this area that provides the depth, breadth, and clarity this book has. It would make an excellent text for upper-division and graduate courses, as well as an invaluable addition to the personal library of any scholar in mass communication, political communication, social change, or national development." -- Anne M. Nicotera, Howard University

Although opinion leadership has been the subject of numerous studies, in areas ...(Read More)
 
 
Watching Channel One
Watching Channel One (July 1994)
The Convergence of Students, Technology, and Private Business
Ann De Vaney - Editor

Channel One, an electronic curriculum that was developed primarily to sell products in the marketplace, is cablecast daily to approximately twelve-thousand public high schools in the United States. About one quarter of our public secondary schools have been wired by Whittle Communications, a private company, for the delivery of this required news program. This translates to a captive audience for advertisements of around eight- to nine-mill...(Read More)
 
 
Schooling in the Light of Popular Culture
Schooling in the Light of Popular Culture (June 1994)
Paul Farber - Editor
Eugene F. Provenzo Jr. - Editor
Gunilla Holm - Editor

Many factors contribute to the way individuals come to an understanding of what schooling is about and where it might be headed. This book explores the role of popular culture in that process.

The authors illustrate how powerful and suggestive images and ideas about teachers, learning, and other aspects of schooling are constructed in the "texts" of various modes of popular culture. As a basis for further inquiry, the book describes important...(Read More)
 
 
Communicating for Development
Communicating for Development (April 1994)
A New Pan-Disciplinary Perspective
Andrew A. Moemeka - Editor

This book discusses the place of communication in economic development and social change, not only as it pertains to "developing" societies, but also as it relates to the "developed" societies where socio-economic advancement has created a pressing need for social change or the elimination of the dysfunctional effects of industrial development.

Addressed are historical development, theoretical perspectives, and implementation strategies and m...(Read More)
 
 
Political Communication
Political Communication (January 1993)
Engineering Visions of Order in the Socialist World
Sarah Sanderson King - Editor
Donald P. Cushman - Editor

"This book has a unique communication drama analysis which provides insight into complex political/economic/social changes in an important area of the world. The events happening now in communist countries would rank among the most significant changes of this century, and will have implications far into the next century as well. The book will prove of interest to scholars and students in many disciplines, including such diverse disciplines as com...(Read More)
 
 
Images of American Life
Images of American Life (July 1992)
A History of Ideological Management in Schools, Movies, Radio, and Television
Joel Spring - Author

This book analyzes the effect of political and economic forces on the ideas and values disseminated to the general public by schools, movies, radio, and television. The author shows how similar and conflicting political and economic pressures influence education, movies, and broadcasting. The book provides an understanding of how ideas are shaped in American society by the interplay between government power, private enterprise, and organized advoc...(Read More)
 
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