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Hearts and Minds
Israel and the Battle for Public Opinion
Hearts and Minds
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Nachman Shai - Author
Ira Moskowitz - Translator
Price: $85.00 
Hardcover - 250 pages
Release Date: April 2018
ISBN13: 978-1-4384-6905-8

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Uses Israel’s public diplomacy efforts during the second intifada (2000–2005) as a prime example of interactions between state security, diplomacy, and the media.

Small-scale wars, terrorism, and guerilla warfare, characterized by low intensity violence is the new global reality in the twenty-first century. States in general, and liberal democratic states in particular, are compelled to develop a new operational approach to deal with these new phenomena. At the same time the world of diplomacy is experiencing its own upheaval, its old closed doors practices being displaced by the demand for ongoing public diplomacy. Concurrent with these developments, individuals and nongovernmental organizations harness the new media revolution to create powerful global networks to promote common causes, transcending the state and breaking its exclusive control over information.

In this book, Nachman Shai examines the case of Israel, a liberal democratic state faced with an incessant stream of diverse, low-intensity threats. Shai discusses the military, political, economic, legal, and public diplomacy fronts of the second intifada (2000–2005) and how Israel deliberated its response in an environment where the state is only one of the players in a global arena in which individuals, nongovernmental organizations, and international news corporations all operate.

In Praise of the Hebrew Edition:

Winner of the 2013 Yitzhak Sadeh Prize for Military Literature

“A must-have book for every politician, government official, journalist, businessperson, researcher, and student.” — Eytan Gilboa, Bar-Ilan University

“An instructive treatise that illustrates the centrality and importance of public diplomacy in the decision-making and planning processes.” — Ron Prosor, Israel’s Ambassador to the United Nations

“This compilation of research will henceforth be a classic volume in every library that purports to encompass the topic of war in Israel from every angle, be it traditional or innovative.” — Haaretz

Nachman Shai is Member of the Knesset.

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