Measured Meals

You Have 0 Item(s) In Cart |

My Account |

Order Status |

Check Out |

Measured Meals
Nutrition in America

Click on image to enlarge

Jessica J. Mudry - Author

Price: $65.00
Hardcover - 224 pages

Release Date: February 2009

ISBN10: N/A
ISBN13: 978-0-7914-9381-6

Price: $26.95
Paperback - 224 pages

Release Date: January 2010

ISBN10: N/A
ISBN13: 978-0-7914-9382-3

Available as a Google eBook for other eReaders and tablet devices. Click icon below...

Available as a Kindle Edition. Click icon below...

Summary

2009 CHOICE Outstanding Academic Title

Provides an alternative history of nutrition in the U.S. that focuses on the power of scientific language.

As nutritional studies proliferate, producing more and more knowledge about the connection between diet and health, Americans seem increasingly confused about what to eat to stay healthy. In Measured Meals, Jessica J. Mudry looks at the language used in the United States to communicate about health and nutrition, and reveals its effects on reframing, reshaping, and controlling what and how Americans eat. Analyzing the USDA and American federal food guidelines over the past one hundred years, Mudry shows how the language of nutrition has evolved over time. She critiques the trend of discussing food in terms of quantification—calories, vitamins, and serving sizes. She also examines how organizations such as the USDA attempt to legislate a healthy diet by mandating quantities of food based on measurable nutrients, revealing the power of language to make meaning and influence social action.

“Given the prominence of caloric monitoring in American society today, Jessica J. Mudry’s Measured Meals is an important and overdue historical evaluation of the rise of quantitative epistemologies surrounding food and eating … Measured Meals makes a substantial contribution to discourses about food.” — Gastronomica

“This is a fascinating rhetorical criticism and history of our cultural addiction to quantification as a means of communicating about food and eating.” — Kathleen LeBesco, coeditor of Edible Ideologies: Representing Food and Meaning

Jessica J. Mudry is Assistant Professor of Science and Technical Communication at Concordia University.

Table of Contents

List of Illustrations
Acknowledgments

1. Introduction
Eating by Numbers: How Language Shapes Food and Eating

2. The Early History of American Nutrition Research: From Quality to Quantity

3. Reading Federal Nutrition Guides: Quantification as Communication Strategy

4. The Food Pyramid: Visualizing Quantification

5. Scaling the Pyramid: Criticisms of the USDA

6. Talking about Taste: Alternatives to a Discourse of Quantification

7. Conclusion
Rethinking Common Sense: Toward a Rhetoric of Eating Notes

References
Index

Related Subjects

American Culture
American Studies
Composition and Rhetoric Studies
Food
Health and Society

48572/48573(LM/CC/FK)

Related Titles


The Realms of Rhetoric	Natural Discourse	Dramas of Solitude	Writing Students	Terms of Work for Composition
Translating by Factors	Defying the Odds	The Viability of the Rhetorical Tradition	Perspectives on Plagiarism and Intellectual Property in a Postmodern World	Dependency Syntax