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Non-discursive Rhetoric
Image and Affect in Multimodal Composition
Non-discursive Rhetoric
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Joddy Murray - Author
Price: $70.00 
Hardcover - 242 pages
Release Date: January 2009
ISBN10: N/A
ISBN13: 978-0-7914-7675-8

Quantity:  
Price: $26.95 
Paperback - 242 pages
Release Date: January 2010
ISBN10: N/A
ISBN13: 978-0-7914-7676-5

Quantity:  
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Summary Read First Chapter image missing

Examines the role of image and affect in teaching with new digital technologies and multimedia composition.

Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition.

Joddy Murray is Associate Professor of Rhetoric and New Media at Texas Christian University.


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Table of Contents

List of Figures
Acknowledgments 

Introduction

Connections to Langer
Connections to Neuroscience
Connections to Multimodal Texts

1. Non-Discursive Symbolization

Langerian Symbolization
Language as both Discursive and Non-Discursive
Language as both Individual and Social
Language Failure and Ambiguity as Important to Writing
Language is Closely Tied to Image and Consciousness
Non-Discursive Symbolization, the Ineffable, and Invention

2. Non-Discursive Symbolization, Image, and New Media

Visual Literacy and Pedagogy
Technical Communications and Digital Literacy
Cultural Studies and the Image
Image as Non-Discursive Symbolization

3. Affect and Image—Neuroscience and Symbolization

Affective Domain in Composition and Rhetoric
Body/Mind and Logical/Emotional: Overcoming
False Dichotomies
Neuroscience, Image, and Affect
Neuroscience, Consciousness and Symbolization
Theories of Will
The Role of Consciousness and Will in the Non-Discursive

4. Non-Discursive Textual Production and Multimedia

Writing Theory/Invention Theory
Non-Discursive Theory of Writing
A Non-Discursive to Discursive Composing Model
Image Consumption, Production, & Distribution

5. Composing Multimodality

The Rhetorical Image
Values of Multimodality
Cinematic Rhetoric
Assessing Multimodality
Conclusions

Notes
Works Cited
Index


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48575/48576(LM/EM/AV)

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