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Negotiating the Holistic Turn
The Domestication of Alternative Medicine
Negotiating the Holistic Turn
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Judith Fadlon - Author
Price: $55.00 
Hardcover - 168 pages
Release Date: February 2005
ISBN10: 0-7914-6315-X
ISBN13: 978-0-7914-6315-4

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Price: $26.95 
Paperback - 168 pages
Release Date: January 2006
ISBN10: 0-7914-6316-8
ISBN13: 978-0-7914-6316-1

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Examines the growing popularity of alternative medicine as a personal health care option.

Alternative medicine, once an anti-establishment outsider, has enjoyed such growing popularity in recent years that it has generated a new medical industry, complete with adherents, practitioners, researchers, lobbyists, and regulations. As it has grown, alternative medicine has gradually assumed a different position in the provision of health care. Combining ethnographic study with quantitative data, Judith Fadlon explains the popularity of alternative medicine, as well as the ease with which individuals now move between conventional and alternative medicine and between different alternative modalities. She concludes that alternative medicine has been undergoing domestication, a process by which the foreign is rendered familiar. Although the focus of the study is urban Israel, it is argued that domestication is a major force at work in a number of Western countries.

“Fadlon has conducted thorough and comprehensive research into the characteristics of non-conventional medicine in Israel and the directions in which it has developed.” — International Third World Studies Journal and Review

Negotiating the Holistic Turn works at two levels: [as] an ethnographic account of alternative medicine in Israel (Fadlon prefers the term Non-Conventional Medicine, NCM); and an attempt to locate theoretically NCM’s evolving place alongside biomedicine (BM), a relationship Fadlon terms ‘domestication.’” — Psychology Health & Medicine

"This careful and systematic sociological study of alternative medicine is insightful and extremely interesting. Fadlon uses the concept of domestication as an alternative to other perspectives that have been proposed and does a convincing job of showing how this notion captures the ways in which nonconventional medicine is taken up and repackaged by mainstream medicine." — Donald Pollock, University at Buffalo, State University of New York

Judith Fadlon teaches sociology and anthropology of health.


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Table of Contents

Acknowledgments

Introduction

Biomedical Culture Revisited
Outline of the Book

1. Conceptualizing NCM

Approaches in the History of NCM Research
Domestication: Making Sense of Medicine
Acculturation and Assimilation
Domestication and the Flow of Culture

2. Setting the Scene: NCM in Israel

The Legal Status of NCM in Israel
NCM Institutions in Israel
Methodological Considerations

3. Negotiation: The NCM Clinic

The Clinic and its Boundaries
How the Clinic Worked
The Staff
Case Presentations

4. The Patients: Group Profile and Patterns of Use

Cultural Outlook and the Use of NCM
Sociodemographic Characteristics and Health Problems
Patients' Attitudes toward Biomedicine
Cultural Outlook and Practices
The Convergence of Statistics and Ethnography

5. Dissemination: The Popular Discourse of NCM

Interprofessional Discourse in the Public Arena
The Narrative Formula of Dissemination
Magic Moments
Deus ex Machina—Bio Medicine as the Organizing Principle
Conventional Medicine Fights Back
Horror Stories

6. Institutionalization: The NCM College

Introductory Lecture for Potential Students
The Yearbook
The Oriental Medicine Curriculum
The College Bulletin

7. Conclusion: Familiarizing the Exotic

Domestication: Clinic, College, Media, and Patients
Local Findings—Global Implications?
Why Domestication? The Interplay between Biomedical
Hegemony and Consumerist Demand
The "Other" Appropriated and the "Other" Rejected
NCM and the Postmodern Body

Appendix: NCM Modalities Available at the Clinic

Notes

References

Index



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