This book uniquely prepares westerners for professional contacts with Japanese associates, markets, and audiences. Through stimulating analyses of Japanese society, corporate culture, and communication protocol, the reader is provided with a rich and textured blueprint of Japanese business behavior. Western professionals, managers, and diplomats are walked through a broad array of strategic communication venues and contact situations with the Japanese. Whether you are engaged in business introductions and meetings, writing and delivering speeches, establishing joint ventures or diplomatic relations, negotiating contracts, faxing memos, planning sales and advertising campaigns, or creating brochures for a Japanese market, Goldman's revelations of the Japanese mind and expectations will be invaluable. This book uniquely prepares westerners for professional contacts with Japanese associates, markets, and audiences. Through stimulating analyses of Japanese society, corporate culture, and communication protocol, the reader is provided with a rich and textured blueprint of Japanese business behavior. Western professionals, managers, and diplomats are walked through a broad array of strategic communication venues and contact situations with the Japanese. Whether you are engaged in business introductions and meetings, writing and delivering speeches, establishing joint ventures or diplomatic relations, negotiating contracts, faxing memos, planning sales and advertising campaigns, or creating brochures for a Japanese market, Goldman's revelations of the Japanese mind and expectations will be invaluable.
"Although much has been written about doing business with Japan, Goldman's book is among the few that derives its insights from hard data and the author's consulting experience in Japan. What results is a refreshing book on Japan and Japanese business that is well-written, very informative, and accessible to literally anyone--business people, teachers, consultants, students, and government officials. It is a cross-over book that can be used easily and profitably in and out of the classroom." -- Dr. Robert Shuter, Professor and Chair, Department of Communication Studies, Marquette University
Alan Goldman is President of Goldman and Associates Consulting Group, Scottsdale, Arizona, specializing in international consulting and training for Japanese, American, and British companies and professionals. He has done consulting and training work, while living in Tokyo, and has worked for Japanese corporations.
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